It was no ordinary evening in Kampala, on the 17th of September 2025. Under the warm glow of chandeliers at the residence of H.E. Lisa Chesney. The British High Commissioner to Uganda, the air buzzed with conversation, optimism, and purpose. Uganda Tourism Board (UTB), in partnership with the British High Commission and Uganda Wildlife Authority (UWA), hosted the Rhino Naming Dinner, under the “Name a Rhino” campaign.
17 baby rhinos (cubs) were given birth to. To celebrate the milestone, industry players found it fit to identify these undeniably breathtaking species by name. Strategic as usual, they put up the Name a Rhino campaign. Under a 10 year rhino conservation strategy. Which in 5 years, is targeted to gather $11 million to support the endangered southern white rhino. The progress is so far promising, from just 6 individuals in 2006 to 48 today.
An elegant yet deeply meaningful event that brought together ambassadors, conservationists, private sector leaders, and key players in tourism. More than a dinner, it was a call to action. The event symbolized Uganda’s growing commitment to conservation, tourism growth, and global partnerships under the Explore Uganda, The Pearl of Africa brand.
Name a Rhino
The highlight of the evening was the symbolic opportunity for stakeholders to “name a rhino.” Where paying $10,000 gives you a chance to name a rhino with your desired name. Beyond the prestige, this activity creates awareness and raises vital support for Uganda’s ongoing rhino conservation programs. By the close of the dinner, 12 rhinos had already been named. Leaving only five still awaiting names out of the 17 at Ziwa Rhino Sanctuary. A clear signal of commitment from all corners. Government, international partners, and private players.
Other campaigns include Friend a Rhino, where you pay any desired amount of money to befriend a rhino. All these funds will contribute to the conservation of rhinos directly.
In her welcome remarks, H.E. Lisa Chesney underscored the strength of Uganda–UK partnerships in promoting conservation and sustainable development. She emphasized that initiatives like this campaign blend conservation, tourism, and cultural diplomacy. Ensuring that Uganda’s story reaches the global stage. She also promised continued support from the British High Commission in the future.
From Ziwa to a better and larger home
The journey of Uganda’s rhinos is far from over. Plans are already underway to relocate them beyond Ziwa. First to Ajai Wildlife Reserve, then to Kidepo Valley National Park, and finally to Murchison Falls National Park. Within five years, this phased relocation will restore rhinos to their historic rangelands, ensuring they thrive in multiple habitats across Uganda.
Hon. Tom Butime, Minister of Tourism, Wildlife, and Antiquities, reminded guests. That the Rhino Naming initiative is not only about celebrating conservation milestones, but also securing Uganda’s biodiversity for future generations. His words captured the spirit of the evening. A blend of pride and urgency.
Partnerships for Prosperity
UTB CEO Juliana Kagwa highlighted the dual role of rhinos as both a flagship species for conservation and an iconic attraction that enhances Uganda’s tourism portfolio. “Through Explore Uganda, we will continue to spotlight conservation success stories that attract responsible travelers who seek authentic, sustainable experiences,” she said. She concluded by thanking the Commissioner for hosting a big number of people at her private residence. A very strong and positive gesture!
Her words resonated with the dinner’s larger theme. The marriage of conservation with economic prosperity. From sustainable financing models to cross-sector collaborations, the conversations at the dinner painted a future where Uganda’s wildlife not only survives, but thrives alongside tourism development.
Dr. James Musinguzi, Executive Director of UWA, added that “the return and survival of rhinos in Uganda is a powerful symbol of our country’s conservation commitment.” He noted that the campaign will not only mobilize resources but also reinforce Uganda’s global image as a destination where conservation and tourism walk hand in hand.
The Countdown to the Name A Rhino Ceremony
The Name A Rhino Dinner was more than just a prelude, it set the stage for an even greater milestone. On Monday, 22nd September 2025, all eyes will turn to Ziwa Rhino Sanctuary for the grand Rhino Naming Ceremony, with His Excellency, the President of Uganda, as the Guest of Honor.
This historic event will cement Uganda’s position as a conservation leader in Africa, showcasing how collaboration, innovation, and commitment can safeguard endangered species for future generations.
A Celebration of Commitment
By the end of the evening, it was clear. Uganda’s rhinos are more than animals. They are symbols of resilience, unity, and shared responsibility. With only five left to be named, the momentum is strong, and the vision is bold. From Ziwa to Ajai, Kidepo, and Murchison, Uganda is on a mission to not only restore but also secure its rhino population for the long term.
The Rhino Naming Dinner proved one thing. When conservation meets collaboration, everyone leaves the table inspired. And the future looks brighter for the Pearl of Africa.
By Nakasanje Jannat