Kampala officially came to life as the Ekkula Sustainable Tourism Awards / Festival 2025 kicked off. With grandeur, celebrating culture, innovation, and sustainable tourism. This year, the festival was more than just an awards event.
But a platform for dialogue, business opportunities, and cultural immersion, bringing together tourism stakeholders, innovators, and enthusiasts across Uganda and beyond. After previous editions faced critiques and allegations, the organizers are determined to showcase transparency, inclusivity, and the transformative potential of sustainable tourism.
Unveiling the Seven Wonders of Kampala
The highlight of the first day, Thursday, 20th November 2025, was the official launch of the Seven Wonders of Kampala. Announced by the Minister for Kampala, Hajjat Minsa Kabanda. These landmarks reflect the city’s rich history and cultural heritage, forming a narrative that connects residents, visitors, and tourism operators alike.
The list includes the Uganda Museum, showcasing very old artefacts and telling Uganda’s long-gone stories. Bahai Temple, only one of its kind in Africa. A symbol of oneness, since it welcomes and represents all the seven religions in the world. Kabaka’s Palace & Lake, for being a strong symbol of Buganda kingdom’s history, power, culture and heritage.
The Kasubi Tombs, a two-time UNESCO World Heritage Site. The fact speaks for itself, couldn’t be more deserving! The Namugongo Martyrs Shrine, where thousands of pilgrims from all around the world come to celebrate the lives of the Uganda martyrs who were killed in cold blood. A strong religious, cultural, political and historical site.
Gaddafi National Mosque, the largest and most beautiful in East Africa. One with a 360 degree view of all the 7 hills of Kampala namely; Old Kampala, Mengo, Rubaga, Makerere, Kibuli, Namirembe and Nakasero. Then, Makerere University, the oldest and first University in East Africa. The source of the most renowned elites of East Africa.
In addition, the Independence Monument was honored for its historical and symbolic significance. Reinforcing Kampala’s standing as a city that preserves its heritage while embracing modern tourism development. The unveiling captured the imagination of attendees, generating excitement and setting a high standard for this year’s festival.
Culture, Fun, and Learning in Action
The first day went beyond landmarks and history. Attendees were treated to a traditional cultural showcase, where dance, music, and storytelling highlighted Uganda’s diversity and vibrancy. Participants were transported across communities and eras, experiencing first-hand the living heritage that makes Kampala a tourism hub.
No festival is complete without food, and Culinary Tourism by Vegan Week delighted attendees with creative, plant-based dishes that combined innovation with sustainability. Using locally sourced ingredients, the culinary experience demonstrated that tourism can be both environmentally responsible and culturally authentic.
A Platform for Business and Collaboration
The Ekkula Sustainable Tourism Awards / Festival 2025 is not just a celebration. But it’s a strategic platform for business. Exhibitors have the chance to showcase products and services, while advertisers can reach a broad audience through the Ekkula Travel Magazine.
By merging culture, entertainment, and commerce, the festival proves that sustainable tourism can drive economic growth while fostering creativity and community engagement. This holistic approach sets Ekkula apart from other events in the region.
Looking Forward to Day Two and Beyond
While the first day set the tone, the excitement is only beginning. Friday, 21st November, will feature the Tourism Anthem Celebration & Old School Fashion Tourism, where Uganda’s new tourism anthem will premiere and fashion meets heritage on the runway.
Sessions such as Nominees Sustainable Talks and Farm-to-Table Local Farmers’ Session promise insights, inspiration, and new business opportunities. Culinary delights from Vegan Week will continue to tantalize palates and reinforce the festival’s commitment to sustainable experiences.
A Promising Start
The opening day of the Ekkula Sustainable Tourism Awards / Festival 2025 has successfully combined celebration, education, and opportunity. Proving that the festival is ready to rise above previous criticisms. By showcasing Uganda’s heritage, promoting sustainable practices, and creating space for business and innovation, the festival has set a positive, inclusive tone.
As the festival moves into the next two days, attendees and organizers alike look forward with anticipation. From family competitions to award ceremonies, the Ekkula Sustainable Tourism Awards / Festival 2025 is shaping up to be an event where culture, business, and sustainability intersect harmoniously.