When the Uganda-Kenya Coast Tourism Conference was first announced, many in the region’s travel industry asked a fair question: What will this partnership really bring? Will it simply be another round of speeches and promises, or a turning point for East African tourism?
As the Uganda–Kenya Coast Tourism Conference unfolded, that question began to answer itself. From the vibrant pre-conference fam trip in Malindi to the emotional farewell in Kampala, the two-nation collaboration revealed what unity, shared experiences, and cultural exchange can truly achieve. And by the end of it all, the Uganda–Kenya Coast Tourism Conference had transformed from an event into a story. A story of discovery, partnership, and promise.
A Launch in Two Nations
The journey began on 19 August, when the partnership was officially launched in Malindi, Kenya, and later in Uganda on 28 August. It was symbolic. Two coastal regions, two tourism destinies, one vision.
The launch featured powerhouse figures like Ms. Juliana Kagwa, CEO of Uganda Tourism Board and was organised at the Ministry of Internal Affairs. Influencers like the Mad Man (Wasswa Emma), Kasese’s Finest and others were also present to amplify the function. With very many others off the venue, but digitally present.
These youth influencers contributed a lot to the success of the event through social media. A perfect reflection of this year’s theme which was, “Leveraging Youth, Innovation and Technology for Responsible and Inclusive Tourism.”
The Pre-Conference Adventure in Malindi
On 21 October, a group of Ugandan delegates set off for the Kenya Coast. Their welcome at the Swahili Pot Heritage Center was unforgettable. With vibrant Mijikenda traditional dances, natural refreshments, and the warm coastal breeze.
The next few days unfolded like scenes from a travel film. Delegates explored Diani’s sun-kissed beaches, joined thrilling water activities, and visited Kaya Kauma, a sacred forest and spiritual heartland for the Mijikenda community in Kilifi County. Each stop wasn’t just sightseeing, it was cultural immersion.
By Day 2 of the fam trip, the learning deepened. The Ugandan group visited top coastal hotels, tested adventure activities, and held discussions with local operators on building joint itineraries. As one delegate remarked, “We’re not just exploring; we’re learning how to sell East Africa as one destination.”
The evening brought an oceanside dinner at Silver Palm Resort, graced by H.E. Gideon Mung’aro, Governor of Kilifi County. Plates overflowed with coastal cuisine, laughter, and stories. Tourism was no longer a policy, it was a shared experience.
Golf, Sand Dunes, and “Dubai Ndogo”
As part of efforts to strengthen cross-border tourism ties, the Uganda Consulate in Mombasa had already embraced golf tournaments as a unifying experience. Which this year, took place on the 25th of October at Vipingo Ridge. Where Ugandans emerged the winners.
These sporting events, combining leisure and networking, became symbolic bridges linking Uganda’s green hills to Kenya’s sandy coast. Delegates planted trees at Vipingo Lodge, enjoyed a coastal lunch, and discussed how golf could anchor future regional tourism packages.
Then came a magical finale, an excursion to Mambrui, Kenya’s “Small Dubai.” There, Ugandan tour operators reveled in the desert dunes, quad biking, and sunset views that melted into the Indian Ocean. The fam trip ended not just with photos, but with friendships and business leads that would later define the conference’s success.
The Main Conference in Malindi
When the two-day Uganda-Kenya Coast Tourism Conference finally opened in Malindi, from 27th-28th October. It was clear that momentum had built. Industry experts, youth innovators, and cultural icons took the stage, sharing ideas that went beyond borders.
Adventure tourism emerged as a central theme. Activities like white-water rafting, Mount Rwenzori hiking, snorkeling, and dolphin swimming were celebrated as experiences that connect thrill-seekers with culture and conservation. Speakers urged operators to weave golf into itineraries, making it an inclusive sport for all ages, genders, and backgrounds.
John Hunwick, founder of Rwenzori Trekking Services, traced Uganda’s mountaineering story from the early 1990s, reminding everyone that adventure tourism began with dreamers who believed Africa’s peaks belonged on the world map.
Then came one of the most touching moments: 11-year-old Talia Birungi Kandole, Green Ambassador and 2nd Queen of Little Miss Wildlife Uganda 2024/25. Delivered a speech that silenced the hall. She spoke about conservation, youth empowerment, and hope. Her voice, soft yet strong. Proved that the future of sustainable travel is young, brave, and inspiring.
Innovation took the spotlight as Mandela Swaibu, CEO of TourUg App, showcased how technology can connect tourists directly to guides and operators. He encouraged youth to build rather than just consume AI. A call that resonated deeply with the digital generation.
By the conference’s close, heartfelt gratitude filled the room. Emma Wasswa thanked Governor Mung’aro and the people of Kilifi for their unmatched hospitality. While Uganda’s Ministry of Foreign Affairs Secretariat presented an official declaration of appreciation. The cross-border dialogue had succeeded. Not in theory, but in lived experience.
From the Coast to the Pearl: Kenya Returns the Visit
Barely a week later, on 2 November, the partnership took another step forward. A group of 30 Kenyan delegates arrived in Uganda for a reciprocal fam trip, flagged off by Ambassador Paul Mukumbya. The fam-trip was organised by the Uganda Consulate in Mombasa, in partnership with both the private and public sector.
The Uganda Tourism Board played a great role to make this a success. Different tour operators, restaurants and hoteliers also used this opportunity to showcase their talent in perfect service delivery.
Their itinerary was a vivid showcase of Uganda’s diversity. Starting with the thrilling gorilla trekking experience and cultural visit. Followed by the Ankole cultural tour at Emburara Farm, and the Buganda Heritage Circuit. Kabaka’s Palace, Bulange Parliament, and Kasubi Tombs.
In Jinja, they braved white-water rafting at the Source of the Nile and ended their day with a boat cruise. The final day unfolded at Kaynela Farm and Ewaffe Cultural Village, where dance, food, and storytelling brought cultures together in a beautiful blend of adventure and authenticity.
By the end, many delegates confessed they were leaving not just with business partnerships but with newfound family across the border. Gorilla trekking took the cake as the best experience, followed by white-water rafting and yes, the delicious Ugandan food. The unique cultural experiences were also highlighted. As the Kenyan delegates narrated their experiences.
An Emotional Farewell and a New Beginning
On 8 November, the press conference at Hotel Africana wrapped up the month-long journey. It summarized not just experiences, but outcomes. Regional marketing strategies, strengthened networks, and a renewed commitment to cross-destination promotion.
The highlight came unexpectedly. During the session, Ambassador Paul Mukumbya, the man who had passionately driven Uganda’s tourism mission in Mombasa. Was surprised by his team with a birthday cake as he was turning 60, in just two days.
With teary eyes from the too much joy, in his eyes. He announced his retirement, marking both an ending and a beautiful beginning. The room stood to applaud his service and the legacy of unity he helped create.
Beyond Borders: What Lies Ahead
So, what will the Uganda-Kenya Coast Tourism Conference ultimately bring? Judging by the shared laughter and the business cards exchanged in both Kampala and Malindi. And the friendships forged between hoteliers, tour operators, and cultural performers. It has already delivered more than most expected.
The partnership has proven that tourism is stronger together. Uganda’s gorillas and Kenya’s beaches no longer compete. They complement each other. Together, they offer the world a seamless experience. One journey, two nations, endless stories!
As delegates return to their offices and communities, the next phase begins. Implementing what was learned, nurturing the relationships formed, and keeping the spirit of Uganda–Kenya Coast Tourism Conference alive.
Until next year, on the 5th Edition, that will be happening in Uganda. Location and dates are yet to be confirmed so stay tuned! Because beyond the speeches and handshakes lies something greater. The quiet belief that East Africa’s tourism future will be written not in isolation, but in collaboration.
By Nakasanje Jannat